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Research papers

The importance of the patient on pharmaceutical marketing

The following paper is to inform you about some aspects which are the result of a multinational research project, named the European Health Panel. It analyses the health status and the consumption of pharmaceutical products. With a written interview...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Peter A. Hofer
June 15, 1979
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Citation

Hofer, P. A. (1979a, June 15). The importance of the patient on pharmaceutical marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-importance-of-the-patient-on-pharmaceutical-marketing


Research reports

Etude qualitative sur la consommation du vin blanc en Grande-Bretagne

Le Conseil Interprofessionnel du Vin de Bordeauxdesire lancer sur le marche britannique unnouveau vin blanc de la region bordelaise.Une etude done s'est revelee necessaire pour:1. Determiner les attitudes des consommateursbritanniques a l'egard du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1978
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Citation

, C. (1978a, June 01). Etude qualitative sur la consommation du vin blanc en Grande-Bretagne. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/etude-qualitative-sur-la-consommation-du-vin-blanc-en-grande-bretagne


Research papers

Models and machines

This paper attempts to describe an interactive model of a different kind, i.e. Interactive between technicians and practical, operational personnel, "practitioners". The model is exemplified in terms of a forecast model for consumption by households...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Gunnar Ekman
June 15, 1977
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Citation

Ekman, G. (1977a, June 15). Models and machines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/models-and-machines


Research papers

Future developments in milkreplacer

The future is entirely in the hands of the consumer, whose decision is determined by his living standards and habits, as well as by the image of the various types of meat and the price developments of the individual types of meat. These prices again...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Hans Spieksma
November 24, 1976
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Citation

Spieksma, H. (1976a, November 24). Future developments in milkreplacer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-developments-in-milkreplacer


Case studies

Research in the Middle East

The paper deals with the problems encountered and methods applied in carrying out a research assignment regarding the marketing of honey to the Middle East. The survey covered the whole area but concentrated on Saudi Arabia, Kuweit and Algeria...

Catalogue: Seminar 1976: International Market Research
Author: George V. Vassiliou
April 1, 1976
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Citation

Vassiliou, G. V. (1976a, April 01). Research in the Middle East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-in-the-middle-east


Research reports

Sauce mixes

Colman Foods introduced its SauceMixes (also in laminated packs) about 3 years ago and by heavy advertising have about a quarter of the market, butKnorr appears now, by advertising and promotions to befighting back. Colman Foods are now...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Sauce mixes . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sauce-mixes-


Research reports

Qualitative research on young people

This research was undertaken in order to assist in updating knowledge about the attitudes of Young People (16- 24year olds) towards electricity and gas. Particularobjectives were:1. To provide a fresh qualitative analysisof Young People now, in broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Qualitative research on young people. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-young-people


Research papers

Some approaches to forecasting in the domain of clothing

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Jean-François Boss
December 4, 1974
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Citation

Boss, J. (1974a, December 04). Some approaches to forecasting in the domain of clothing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-approaches-to-forecasting-in-the-domain-of-clothing


Research reports

Ribena

Five alternative television campaigns have been developedas potential replacements for the current 'Generations'theme. The aim of each of these prospective campaigns wasto increase the frequency of Ribena consumption amongstRibena buyers, and also to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 6, 1974
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Citation

, C. (1974a, September 06). Ribena. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ribena